Paul Smith and Evian Bottle Up

Just in time for the holiday season, Evian has decided to team up with renowned British fashion designer Paul Smith to inaugurate this year’s special edition Christmas bottles.

The designer water bottles have become an Evian tradition in recent years. Leading fashion luminaries such as Jean-Paul Gaultier and Christian Lacroix have been tapped in the past to use their creativity to design Evian’s holiday specials. The special edition designs are part of a campaign by Evian to enhance its youthful image.

As part of the continuing contribution to this image, Paul Smith used energetic and colorful stripes around the neck to accentuate the slender shape of the bottles.

The stripe pattern has been a signature in the clothing designs of Paul Smith, who is known for his youthful and childlike energy. It was only natural that Evian would merge with someone as ingenious as Mr. Smith.

____________
By Henry Guyer
Gloobbi Fashion

Bookmark Gloobbi
Share/Save