Gant U.K. Flagship Store

Gant, the historic lifestyle brand with American East Coast sensibilities, will open the doors to their new London store today, January 22nd, 2010. Located on fashionable Regent Street, it will be one of Gant’s global flagship stores as well as their largest concept store in the U.K.

Fellow Gant enthusiast will receive the full, ultimate Gant shopping experience. True to Gant’s class, the store will be equipped with tasteful visual merchandising and a specialist staff will welcome customers. Each spacious floor will feature a different tier of Gant’s collections.

While also offering the Mainline Menswear collection, the ground floor will feature comfortable seating areas where customers can have a relaxing coffee break.

Then on the lower ground floor, among Oakwood flourishes and trademark vintage shirts hanging from the rafters, creating a heritage East Coast atmosphere, is the more casual Rugger Collection, a mélange of classic Men’s collared-shirts and polo’s with modern updates.

Gant features a deluxe first floor for Women, Kids, and Home sections. Providing both Mainline and Collection lines, a unique personal shopping service is offered as well as separate seating areas. A child friendly entertainment space highlights the Kids section, while the Home area has bedroom, bathroom, and dining zones.

With quality and class, the Gant lifestyle is one of timelessness. Never forgetting their true East Coast college prep roots, Gant continually looks towards their illustrious past for inspiration.

Gant’s story is an illustration of the American Dream, having started small and slowly, with the help of its new Swedish owners, moving up towards a lifestyle brand that has encompassed the world.

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by Henry Guyer
Gloobbi Fashion

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