Colette Celebrates 15th Anniversary
Colette, the quintessential Parisian concept store, recently celebrated its 15th anniversary with a two day carnival at the Jardin des Tuileries, in Paris. “Colette Carnaval” is the first time that one brand has had the exclusive right to access the grounds of the garden for a public event, highlighting the prevalence of the store and the role it plays in the contemporary style of the city.
Under a large tent of 4,000m2, where Paris’ Accessory Designers Trade Show took place just earlier in the week, Colette invited guests to partake in a variety of carnival activities ranging from basketball pick-up games, skate boarding, cooking classes and dance to shopping, celebrity book signings, gifts and food tasting.
Brands like Kitsuné, Kenzo, Nike and Fred Perry offered free gifts and games to participants throughout the fair.
The crowd was a mixture of young, and not so young, fashionistas and families with small children, in what turned out to be a very festive event filled with cotton candy, bright balloons and delicious treats like French macarons from Chez Ladurée.
The biggest disappointment of the carnival was the promise that the American artist Kid Cudi would present his new album, WZRD. Hundreds of fans lined up around the tent to enter the fair only to be turned away as the evening’s last and biggest event was canceled, leaving many questioning who pulled out at the last minute.
Overall, Colette Carnival proved to be a huge success for the store, further solidifying the brand’s role in the fashion capital. We look forward to see what Colette will do for its 20th anniversary.
Click on the link above for more pictures of the event.
Update: Kid Cudi did show up for Colette’s after-party. He had to cancel an earlier performance due to personal reasons.