Moofia Mozzarella, Tokidoki

Italian artist Simone Legno, creator of Japanese inspired lifestyle brand “tokidoki” meaning “sometimes” in Japanese, continues to expand the brand with their new puppies and stationery.

The Cactus Pups and tokidoki journals, binders, and pencils will soon be available to the European market by the end of September. The puppies are packaged with special accessories like a dog bowl, soccer ball, a sausage and other treats.

Our favorite tokidoki toy is still the Moofia Mozzarella Cow pictured here. This fall the company will release a vinyl of Mozzarella’s boyfriend named Bulleto, all in good fun.

This past August, the company also released a new line of bags called “Carnival” with a circus like theme and in September it will release a second print called “Eco Mondo” with an environmental- “save the planet”- theme.

The tokidoki art design is bright, colorful, and fun. Overall, the company is a pleasing feel good brand.

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