Going Digital: London’s Cloud 9

A fierce contender in the 2012 competition established by Boris Johnson, London’s Mayor, comes in the unusual form of a giant digital cloud. Competitors from across the world arena were challenged to design a tourist attraction to be built and erected in the Olympic Park.

‘The Cloud’ was among the shortlisted entries and involves the construction of a row of tall slender towers over which a collection of inflatable bubble shapes rest, producing a vast and astonishing spectacle for unsuspecting admirers of London’s skyline.

The ingenious structure was thought up by a group of international engineers, artists and architects and aims to include huge LCD screens to display information on London’s weather conditions, statistics on Olympic events and even to project a real-time estimation of the city’s mood, aided by the support of search engine Google.

Ambition and imagination have combined with soaring sky-high force in this extravagant project to light up London and bring together a community of both permanent and fleeting city-dwellers.

Evidence of solar and energy-saving strategies in the design plan will no doubt increase The Cloud’s appeal and, with enough funding from donators, we may see a superiorly enhanced London = Happy J image beaming down from above in 2012.

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by Albertine Fox
Gloobbi Architecture

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